


What is Your New Odyssey: An Inward Journey to Imagination?
As children we were creative geniuses who could easily and effortlessly invent and innovate with abandon. Studies report that 95% of healthy children register at the genius level of creativity but that by adulthood, only 2% register at the genius level. As adults, our creative genius may have a thick layer of "adulting" on it, keeping it invisible and unavailable, but it's still there and now is the time to uncover it. Change agents such as technology, climate and globalization make accessing deeper levels of super imagination and creativity practical pathways to a successful future--it's also very fun!
Your New Odyssey: An Inward Journey to Imagination is a new genre television series for adults. Heavily influenced by the public television programs of the 1970s, this series combines fun and immersive multimedia imagination exercises with deeply introspective creativity coaching. Creativity expert and “Imaginovator” Veronica (along with her playful assistant the curly-haired girl) facilitates a safe virtual sandbox in which the viewer can feel the freedom to explore further into the vast plain of imagination without judgement or emotional risk. Each experiential half-hour episode is chock full of surprisingly easy and transformative ways back to our original creativity.
For instance, Kaleidoscope Journeys are not coloring exercises. They are imagination calisthenics using the power of ASMR (autonomous sensory memory response), color, music, rhythmic motion, and unscripted verbal introspection. All you need to do is be willing to be more creative, then relax and watch!
Chris Merry, a 62-year old engineer and Operating Manager of a company in the commercial aviation industry watched a Kaleidoscope Journey and said, "Kaleidoscope Journeys are very surprising! I enjoyed the relaxing experience and didn't realize its effectiveness until it was over. I went very deep into my imagination easily and effortlessly. I mean deep! It inspired and impressed me!"
Episodes also include interactive features like scannable QR codes offering free downloadable resources, coloring pages and more.
In a nutshell, Your New Odyssey is Bob Ross plus Mr. Rogers plus Brene Brown plus Productions by Shaboo for adults!
Now together, let's imagine a world where adults are problem-solvers, are enthusiastic and optimistic for what's next, are accessing their greater potential and valued for it, and where adult-onset doldrums no longer occur. To get there, it starts with feeling safe to explore the vast plain of imagination and to value what may be discovered. Let us begin the journey, let's experience Your New Odyssey.
Note: This online press kit and contact form are intended for use by the media. If you are not a member of the media and are interested in finding out more about Veronica Vargas and Shaboo Prints, please visit her public website at www.ShabooPrints.com. Thank you!
Media Contact:
Andrew Gamboa
Andrew@ShabooPrints.com
+1-323-206-7822
People are aware enough to know they’re unhappy. Their view of the world as a place of hope and possibility has long since waned. When our perceptions change to bleak ones, our futures become shut down and we become depressed. Veronica offers tips to help adults open back up to play, expression, and connection.
We all have our happy place. It’s real; we’ve all felt it – but how do we get back there from here? Find your happy place through the art of play and sharing joyful, uplifting expressions with yourself and others. Veronica explains.
Veronica went from choosing the safe cloak of invisibility and preferring to be unseen to stepping out as the face of her brand. Now, she teaches other entrepreneurs how to become social expressionists who are free to express their real selves publicly and openly – including creating an honest video presence.
Can you find the gold in adverse situations? Magic is everywhere, especially in life’s details. We just have to look, Veronica explains.
In the vernacular of the moment, “Shaboo” is the equivalent of being “woke.” Veronica explains what it means to “be Shaboo” and how anyone can tap into this movement to rediscover their inner playfulness, creativity, self-expression, and joy.
If you’ve followed a path of what society told you would make you happy yet you find yourself miserable, it’s time to reignite your heart and make the next chapter lead to happiness and fulfillment.
There’s a lot of negativity in the world, but each of us can take up the call to be a good messenger. Encourage and inspire others by radiating joy for life. Believe that the world is a benevolent place. Promote the power of unity and oneness. Value your own experience and individuality and share it with the world through your own unique stories. Be a student and a teacher of life.
Look people in the eye and say “hello.” Send a handwritten “thank you” card. Practice deep, active listening – the kind that honors your connection with another. Respond when someone reaches out. Ignite your imagination and make a positive impact on another person.
When we were kids, playing was a natural part of life. As adults though, many of us have lost our connection to the joy of play. In fact, approximately 60% of the adults Veronica works with start out with a strong aversion to play – and she says that means Shaboo Prints is onto something. Using play as the window through which we connect to our real self, Veronica implements Shaboo as a tool to heal the old wounds that keep us jaded and disconnected from joy.
Everything in life has a story behind it. When we share our stories, we connect with others who resonate with our experiences – and they connect with us. In today’s world, people are hungry for the deep, universal truths that can be found in storytelling. Veronica offers tips to help people tell their own stories as well as listen deeply to connect with others’ unique stories, perspectives, and personal truths.
The latest scientific research shows that positive imagery has a powerful impact on health and well-being just like healthy foods and body movement do. With negativity trending in the news and on social media – contributing to people’s experience of “dis-ease” – the world needs a positive boost more than ever. Veronica shares how she used positive imagery to transform her own battle with cancer.
Society’s dependence on technology may be causing imbalances, as seen in the increase of social dysfunction and mental and emotional health issues. Veronica realizes technology is here to stay and is actively coming up with innovative ways to combine it with heart and nature to return people to a state of personal balance.
Veronica does not believe in "throwing the baby out with the bath water." She understands the value of the old and the new and takes the best parts of each to provide new and meaningful experiences for her audience. Veronica testifies, “It is sound business to combine whatever’s available in new ways to deepen the connections people have with themselves and others.”
Imagination is the paving stone that connects possibility with probability. Nothing can be created if it is not first conceived of, which implies that there is a powerful cause and effect to the act of imagining something that does not yet exist. Now imagine what knowing this may have on the future.
New studies report that the images we see are just as important to our health as food and exercise. Today, positive imagery is playing a role in healing as well as boosting self-esteem, confidence, creativity, immunity, and more.
Download Veronica Vargas's Radio One Pager













Interview
By: Michael Guberti
Interview, Part 2
By: Zhanna Shpits
Interview, Part 3
By: Zhanna Shpits
Interview, Part 1
By: Zhanna Shpits
Love Your Creativity!
By: akaRadioRed
Veronica Vargas Shares Shaboo Prints on The Mompreneur Model on Word of Mom
By: Dori DeCarlo
How to Magnetize Your Messaging with a Unique Brand Voice
By: Veronica Vargas
Veronica Vargas of Shaboo Prints: “Loving what you do is key to personal and business success; Periodically ask yourself whether you are having fun”
By: Tyler Gallagher
Veronica Vargas - Award-Winning Creator, Shaboo Prints
By: Sydney Weiss
#Thrive Thursday: Meet Veronica Vargas Imagineer and CEO at Shaboo Prints
By: Colleen Biggs
Shaboo Prints Adult Coloring Book & Animal Cards
By: Melissa Botelho
Veronica Vargas of Shaboo Prints: “Loving what you do is key to personal and business success; Periodically ask yourself whether you are having fun”
By: Tyler Gallagher
Create your Own Happy Place and The Lost Art of Connecting, Veronica Vargas
By: Christina Rivera
Don’t Let Trends Kill Your Business Mojo
By: Veronica Vargas
Entrepreneurs: Go from Weakness to Power
By: Veronica Vargas
MEET VERONICA VARGAS, INVENTOR SHABOO PRINTS
By: Heidi Richards Mooney
The Time Has Come to Fight Like a Girl
By: Veronica Vargas
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
It's Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
How to Beat Cabin Fever
By: Veronica Vargas
Veronica Vargas is Creating a Social Movement
By: Heidi Richards Mooney
Stuck Indoors? Here’s How to Beat Cabin Fever.
By: Veronica Vargas
Letting My Body Speak During Cancer
By: Veronica Vargas
3 Tips to Beat Adult-Onset Doldrums
By: Veronica Vargas
How to Create a Successful Lifestyle Brand
By: Veronica Vargas
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
First-of-Their-Kind Augmented Reality Lamps Hit the Market
Shaboo’s Light the Magic Lamps
By: Glenda Cates
Be The Pied Piper to Your Happy Place
By: Veronica Vargas
Website Spotlight: Shaboo
By: Bekah Jorgensen
Interview with Veronica Vargas
By: Michael Guberti
Small Details, Big Miracles
By: Veronica Vargas
HOLIDAY GIFT GUIDE FOR HIM & HER | 2019
By: Kristen Howerton
Interview with Veronica Vargas
By: Frankie Boyer
Christmas Gifts for Women
By: Glenda Cates
Shaboo Prints, Creativity, and Joy
By: Bekah Jorgensen
Discover the Power of You with Veronica Vargas & Sister Jenna
By: Sister Jenna
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Honored with "Best Stationery" Award
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Who Is Imaginovator Veronica?

Founder and Imaginovator Veronica Vargas always felt a little different. She connected with trees from a young age, reflecting on the deep connections between the self, the world, and nature. She got violently ill after a family trip to Mexico, resulting in bouts of sickness and high fevers that lasted many months. Afterwards, her intuitive abilities magnified, but upon sharing this with peers, she was ridiculed.
After many years of closing that part of herself off, going through the motions, and generally living life the way society expected her to, Veronica found herself working a marketing job in commercial aviation. Unfulfilled, she decided to create a life that was more connected, creative, and in touch with her truth.
“I asked myself, what gives me joy?” she says. “I always loved writing, doodling, and creating and so what came naturally to me as the best thing to do was to start making greeting cards.” And Shaboo Prints was born. “There’s a path to happiness, and it’s not through what other people say; it’s of your own heart.”
Byline BIO: Veronica Vargas is the founder of Shaboo Prints, a boutique lifestyle brand designing positive products that will reawaken your joy. Veronica uses “imaginovation,” inventing ground-breaking products by combining reality with imagination to provoke awe and wonder. She is a social expressionist and entrepreneur on a mission to return millions of adults back to a wondrous world full of potential, play, and a knowing that expressing their real self is the whole point — i.e., finding their happy place! Visit www.ShabooPrints.com.
Broadcast BIO: After decades of working and living according to traditional societal rules – get a job, get a pension, climb the corporate ladder, and don’t make waves — our guest today, Veronica Vargas, decided to jump on a different path — to help people reawaken to their happy place. Welcome to the program, Veronica.
Full BIO: Veronica Vargas was a creative and whimsical child, but after decades of conformity she found herself struggling with dissatisfaction and a deep longing for fulfillment. In her forties, she returned to her childhood passions – drawing, writing, and playing – and established Shaboo Prints, a boutique lifestyle brand designing positive, feel-good products. Today, Veronica uses “imaginovation” to innovate feel-good products that expand the boundaries of possibility. She considers herself a social expressionist and entrepreneur on a mission to return millions of adults back to a wondrous world full of potential, play, and a knowing that expressing their real self is the whole point — i.e., finding their happy place!
An expert on play, imagination, and creativity, Veronica partnered with software company iGreet in 2019 to open windows into imaginative worlds and expand the experience of Shaboo’s physical products with augmented reality.
In February 2022 she is launching an 8-week online experience called Your New Odyssey. It is two months of transformative creative experiences designed to strengthen your far-out imagination and reconnect you with your innate creative genius. Why? To help adults succeed during this New Renaissance of the 21st Century as idea-generating titans of innovation.
Veronica is always exploring ways to create surprising immersive experiences. In 2024 Productions by Shaboo designed an exhibition booth for the world famous Farnborough Air Show in the United Kingdom. From the comfort of a lounge, visitors watched commercial aircraft undergo various stages of maintenance and repair on 14-foot tall LED screens.
Veronica received her bachelor’s degree from California State University – Fullerton and her master’s degree from Woodbury University. A breast cancer survivor, she loves reading, people-watching, being with family, traveling, connecting with friends, healthy living, cooking and baking, creative writing, and doodling. Leading by example, Veronica is living a fulfilled life and sharing her mission-driven business in hopes of inspiring others to tap into their own happy place where they are free to live big and play hard. She resides in Pasadena, CA. Visit www.ShabooPrints.com.
Welcome to the online press kit for Productions by Shaboo
Productions by Shaboo reconnects adults with their inner child to strengthen the two most important skills of the 21st Century: Imagination and Creativity.
Award-winning parent company Shaboo Prints always explored video production. It pioneered playful greeting cards that included scannable QR codes embedded with animated stories and produced weekly videos looking at life through the lens of Creativity. Bringing playfully fun worlds and characters for people to experience was its mission but it was soon realized that providing alternate virtual experiences were entirely dependent on the viewer’s ability to imagine and create. Unfortunately, studies such as the Torrence Test of Creative Thinking (TTCT), are proving that there is a decline in creativity across all age groups, but more steeply among adults.
Then the pandemic hit and the need for deeper levels of imagination and creativity increased as many suffered from physical separation, confinement and extreme change.
Productions by Shaboo began then as a way to provide safe and fun virtual excursions and to increase public interest and awareness for the benefits and practicality of using greater levels of imagination and creativity in everyday life.
Its inaugural episodic program, Your New Odyssey: An Inward Journey to Imagination, quickly became well-received and broadcasted by local public TV. In its first year it won numerous top awards, including a Telly in the Public Interest and Awareness category.
Today, the team at Production by Shaboo stays busy innovating new ways to employ video, film and other multimedia to safely and playfully engage and immerse viewers into deeper levels of imagination and creativity. When people reconnect with the creative genius of their youth, mental and physical health, critical thinking, emotional resilience, problem-solving, enthusiasm and innovation improves and these are but a few of the proven benefits of being more imaginative and creative. Once you let your original creative self out…well, you want to put her/him back in the tube!
Veronica named her company after a game she used to play with her friend's son. “We would play and frolic and I would yell, ‘Roo Shaboo Shaboo!’ That has always stuck with me, and Shaboo became the perfect name for the company I was creating. Shaboo represents a time in our lives when the world was magical and the potential was huge and imagination was powerful. I try to remind folks of that world – of their ability to connect, express, and play.”
Shaboo is an innovative social expression company that features a variety of ever-evolving goods and services, social media, and digital entertainment, including:
* Greeting Cards: Physical cards that are leading the industry in the use of interactive augmented reality bonus experiences, thanks to a recent partnership with software company iGreet. More than cards, they are windows that open and invite you into the playful world of Shaboo Prints.
Shaboo AR greeting card instant experience
* Light the Magic Lamps: Decorative tabletop lamps that “come alive” using innovative augmented reality technology. Download the free Shaboo AR Scanner app to use your smartphone as a “wand” to enter the colorful World of Shaboo and reveal positive stories or uplifting messages for yourself or others.
Shaboo AR lamp instant experience
* Color and Paint Books: Made for painting or watercolors and including uplifting inspirational quotes – “Shabooisms” – to contemplate while you color.
* Cheerytoot Slide Whistle: A mood boosting tool for positivity, embellished with an elevating “Shabooism.” Guaranteed to make you giggle and open your heart to the wonder of play. Become a Pied Piper for yourself and others to the happy place.
* Shabooster Stickers: Reusable AR stickers that provide mobile uplift! Scan with your smart phone to open an uplifting animation. They can be reapplied to most surfaces, so use them to energize your workspace, a wall, a book cover, or car interior!
* Power of You Video Coaching: Helping individuals and small business owners develop a digital video presence online; beginner course and advanced course available.
More than a series of fun products and services, Shaboo is also a social movement, Veronica explains. She calls people who practice Shaboo in the world “Shaboo Messengers.” A Shaboo Messenger is:
* Someone who encourages and inspires others through their own radiating joy for life.
* A Pied Piper into the “Happy Place.”
* A believer that the world is a benevolent place.
* Someone who promotes the power of One.
* Someone who values their own experience and individuality.
* A teacher and student.
“We hold space for good messages on social media and elsewhere,” says Veronica. “We are resisting all the negativity that’s prominent in the world today to uphold all that is still good. We use the power of positive messages and images, combined with ground-breaking products, to support the well-being of others and the power of storytelling to connect people with deep positive truths that may be forgotten by the current mainstream. We believe in the power of play to reveal one’s true self and release dormant creativity.”
Download Veronica Vargas’s One Pager.
PRESS RELEASE 3/25/20It’s Alive! Shaboo Launches First-Ever Augmented Reality Zen Beam Lamp
PRESS RELEASE 2/13/20 First-of-Their-Kind Augmented Reality Lamps Hit the Market
PRESS RELEASE 11/5/19 Shaboo Prints Honored with "Best Stationery" Award
PRESS RELEASE 10/8/19 Shaboo Prints Partners with iGreet to Launch Greeting Cards and More Into the Future
Learn more at www.ShabooPrints.com.